SERENE GAN

SENIOR MARKETING DIRECTOR

CEA License: R025849D

Introduction

Serene Gan is a consistent Asia Pacific Award Winner and a veteran in Real Estate. She has more than 20 years experience having gone through various property cycles and financial crisis.
Through the years she has build Long term trusting relationship with her clients who supported her so much. She has build a strong referral network. She is now handling 2nd generations of business becoming her client’s Family Realtor and Trust Property Adviser.
She gain satisfaction witnessing her clients owning their first home and eventually upgrade to condominium through Asset Progression Plan.
She has also assisted her clients in their investment portfolio and provide advise at different stages in life for various needs including Wealth Creation and Legacy planning.
Never wait to buy Real Estate,
Instead Buy Real Estate and Wait.
Property is one of the best vehicle to grow and preserve wealth.
Let Serene assist you to own your dream home and grow your investment portfolio.

Recent new launch projects

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Customer Reviews

Grace Gun (Landlord)

31-May-22

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills

Serene Gan puts most of her effort to marketing our property and able to rent out our property in short period (within 1 month) because of her professionalism.

See beng choo (Seller)

27-Dec-21

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills
Sam (Landlord)

20-Dec-21

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills

Serene managed to helped me secured tenant without physical viewing. She managed to settle all doc and confirmed the deal within very short time frame. Greatly appreciate her hard work

LIU BIAO (Landlord)

14-Dec-21

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills

Very satisfied with Sereen. Excellent service

Fong Whye Choo (Landlord)

06-Dec-21

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills

Serene Gan is very patient and makes effort to explain clearly any queries posted to her. She did a very good job securing a new tenant for me which met my rental requirements. She is reliable and responsible and quick in following up to make viewing appointments expeditiously as well as checking on feedback after the viewing. She is good at highlighting good points about my property to interest prospect tenants.

Fair Joseph Roy (Landlord)

25-Nov-21

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills

Very reliable,dependable with good communication skills.

Steve (Landlord)

24-Nov-21

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills
Peter Kwah Chin Kiong (Seller)

24-Nov-21

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills

She is a competent agent who managed to sell my property in a very short time. She is friendly and approachable and went the extra mile for me. I would highly recommend her as a agent.

Chin Cheong Ngeu (Seller)

24-Nov-21

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills
MICHELLE TAN (Buyer)

24-Nov-21

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills

I have a very good experience with Serene Gan.. She is very detail, hard working, caring and gentle person. I would highly recommend her.

Linda Kong (Seller)

24-Nov-21

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills

Serene is a capable and competent agent who goes the extra mile for you. Highly recommended.

Linda Kong (Buyer)

24-Nov-21

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills

Serene is a capable and competent agent who goes the extra mile for you. Would not hesitate to recommend her services to my family and friends.

Linda Kong (Seller)

23-Nov-21

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills

Serene is a competent and knowledgeable agent who goes the extra mile for you. She has managed to sell both my properties and assisted me in buying a new one concurrently in less than 2 months time. I would not hesitate to recommend her services.

Kua Kok Chew (Buyer)

26-Jul-21

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills

Our reliable family agent and friend!

Chin Cheong Ngeu (Buyer)

11-May-21

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills
Steven Hoe (Seller)

05-Feb-21

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills
Deepika (Landlord)

14-Dec-20

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills

Serene is an absolute pleasure to work with. She managed the marketing, negotiation, getting down to details with enthusiasm and amazing energy. She is reliable and honest and has always reverted on any query . She has supported us even after the tenant moved in with a brilliant customer centric approach. I would highly recommend her for any property related transaction

Jiefeng li (Landlord)

09-Dec-20

1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills

Serene is incredibly professional and easy to talk with. I have had a good time with cooperating with serene all in the past years. Hope our future cooperation will be smooth and pleasant as usual.

ANTHONY (Seller)

29-Sep-20

1. Overall satisfaction
2. Industry knowledge
3. Effort in sourcing and selling
4. Follow-up service
5. Beyond call-duty actions

Serene is truly a customer-centric person who is dedicated, hardworking, knowledgeable, up-to-date with the latest regulation and marketing trends, goes-to-extra miles, friendly. Always prompt to any messages and calls and claim to ascertain the situation and provide solutions to any problem. Will definitely recommend to any of my relatives and friends and whomever that is looking for a trustworthy property agent. Anthony

Joyce (Buyer)

23-Jun-20

1. Overall satisfaction
2. Industry knowledge
3. Effort in sourcing and selling
4. Follow-up service
5. Beyond call-duty actions

Serene updated us regularly of the currently property market demands (especially during this Covid-19 situation). Used wide range of platform & highlights to promote our property. During this period, we can see many potential buyers coming to view (pre-CB) and also arranged zoom viewing. We are pleased with Serene on how she managed to make it so convenient for us and sold our unit at a favourable price during CB phase 2. She also assisted and answer all our queries throughout the process. Many thanks again Serene!!!

Felicia (Buyer)

09-Jun-20

1. Overall satisfaction
2. Industry knowledge
3. Effort in sourcing and selling
4. Follow-up service
5. Beyond call-duty actions
Valerie Loo (Buyer)

05-Apr-20

1. Overall satisfaction
2. Industry knowledge
3. Effort in sourcing and selling
4. Follow-up service
5. Beyond call-duty actions
Karen Kua (Landlord)

28-Mar-20

1. Overall satisfaction
2. Industry knowledge
3. Effort in sourcing and selling
4. Follow-up service
5. Beyond call-duty actions

Serene is efficient and follow up promptly with my request.

Tan Kiam Hong (Seller)

17-Oct-19

1. Overall satisfaction
2. Industry knowledge
3. Effort in sourcing and selling
4. Follow-up service
5. Beyond call-duty actions
Melanie (Buyer)

26-Sep-19

1. Overall satisfaction
2. Industry knowledge
3. Effort in sourcing and selling
4. Follow-up service
5. Beyond call-duty actions
Lau Cher Chye (Buyer)

25-Sep-19

1. Overall satisfaction
2. Industry knowledge
3. Effort in sourcing and selling
4. Follow-up service
5. Beyond call-duty actions

Serene has been helping me for more than a decade with the leasing of the apartment. I appreciate Serene for many expert services which had made the leasing of my property a breeze. Lately Serene also assisted in sale of the apartment. The apartment was sold shortly after I accepted Serene's feedback and did some improvement works that made the apartment more impressive to prospective buyer. Serene is indeed a very knowledgeable and dedicated agent and very professional too.

Grace (Landlord)

25-Sep-19

1. Overall satisfaction
2. Industry knowledge
3. Effort in sourcing and selling
4. Follow-up service
5. Beyond call-duty actions

With her efforts, closed the deal within one month with only one viewing. Thank her.

Gene Poon (Buyer)

20-Sep-19

1. Overall satisfaction
2. Industry knowledge
3. Effort in sourcing and selling
4. Follow-up service
5. Beyond call-duty actions

I have being using Serene's service for almost all my properties transaction for almost 15 years! She has being very consistent and delivering professional service with passionate attitude! Superb!

Mr & Mrs Ong Tian Hoe, William (Landlord)

29-Aug-18

1. Overall satisfaction
2. Industry knowledge
3. Effort in sourcing and selling
4. Follow-up service
5. Beyond call-duty actions

I write to commend Ms Serene Gan, your Senior Marketing Director for the wonderful service rendered to my wife and myself for the past 3 years when she attended to our apartment at Blk 8 Cantonment Close. Serene is very professional, well informed, engaging and patient when attending to our needs. Very often she keeps us updated via whatsapp, taking photos of our apartment during the handing over for both the outgoing tenants and incoming tenants for which we are very impressed. We will not hesitate to highly recommend Ms Serene Gan's services to my relatives, colleagues and friends.

Ng KahWee (Seller)

24-Jan-18

1. Overall satisfaction
2. Industry knowledge
3. Effort in sourcing and selling
4. Follow-up service
5. Beyond call-duty actions
Yap Ah Mei (Seller)

01-Jan-18

Wang Qi/Huo Wei (Seller)

25-Dec-17

Xu Guangming (Seller)

20-Dec-17

Customer (Seller)

20-Dec-17

Mah Kok Peng (Buyer)

20-Dec-17

G3103141P (Buyer)

16-Dec-17

Awards Received (31)

Top 500 Achievers

2021

Service Excellence Award

2021

ERA Asia Pacific Elite Award

2021

Top 10% Achievers

Q3 2021

Top 200 Achievers

Q1 2021

Top 100 Achievers

Dec 2020

Top 10% Achievers

Annual 2019

ERA Asia Pacific Elite Award

Annual 2018

Top 300 Achievers

Q3 2018

Top 400 Achievers

Annual 2017

ERA Asia Pacific Elite Award

Annual 2017

Top 100 Achievers

Sep 2017

Top 100 Achievers

Jul 2017

Top 300 Achievers

Annual 2016

ERA Asia Pacific Elite Award

Annual 2016

Top 50 Achievers

Jun 2016

ERA Asia Pacific Elite Award

Annual 2013

Top 200 Achievers

Annual 2011

Top 100 Achievers

Annual 2010

Top 50 Achievers

Annual 2009

Top 200 Achievers

Annual 2008

Top 200 Achievers

Annual 2007

Top 200 Achievers

Annual 2006

Top 100 Achievers

Annual 2005

Top 100 Achievers

Annual 2004

Top 50 Achievers

Annual 2002

Top 200 Achievers

Annual 2001

Top 100 Achievers

Annual 2000

Top 100 Achievers

Annual 1999

ERA Million Dollar Club

Jan 1999

Top 200 Achievers

Annual 1998

Training Attended (102)

2022 Jun

THE SHORTCUT TO YOUR SUCCESS

2022 Jun

USM 1 : ERA DIGITAL TOOLS

2022 Jun

TURN YOUR LINKEDIN PROFILE INTO AN AUTOMATED LEAD GEN MACHINE

2022 Jun

ULTIMATE SMART MARKETING

2022 Jan

5G PROSPECTING: MASTERING THE 3 LEAD CHANNELS USED BY TOP ACHIEVERS

2022 Jan

P201S0902 - STRUCTURING TIMEFRAME & DETAILS COMPUTATION FOR HDB RESALE FLAT - ONLINE -ZOOM

2022 Jan

ULTIMATE SMART MARKETING

2022 Jan

P201S0589 - UNDERSTANDING OF ELIGIBILITY OF BUYING EXECUTIVE CONDOMINIUM - ONLINE - ZOOM

2021 Nov

POSITIVE MENTAL ATTITUDE

2021 Oct

POSITIVE MENTAL ATTITUDE

2021 Sep

P201S0963 - ESSENTIAL KNOWLEDGE FOR HDB OWNERS UPGRADING TO EXECUTIVE CONDOMINIUM ONLINE -ZOOM

2021 Aug

P201S0905 - DIVORCE, ESTATE & FINANCIAL ISSUE CASES AFFECTING HDB RESALE - ONLINE - ZOOM

2021 May

MONTHLY DIRECTION WITH COO MARCUS CHU

2021 May

UAS

2021 Mar

MONTHLY DIRECTION WITH COO MARCUS CHU

2021 Jan

USP 2 : ASSETS PROGRESSION

2021 Jan

2021 GAME PLAN IN A NEW MARKET NORM

2021 Jan

ULTIMATE MARKET INTELLIGENCE SEMINAR

2021 Jan

USM 2 : MASTERING FACEBOOK FROM BEGINNER TO EXPERT

2021 Jan

USS 2 : CONDO AND EC MASTERY

2020 Nov

CAREER ADVANCEMENT DAY

2020 Oct

ASSET PROGRESSION

2020 Oct

USP 2 : ASSETS PROGRESSION

2020 Oct

3 STEP SYSTEM TO BE A TOP PROJECT ACHIEVER

2020 Oct

USS 1 : PROJECT MARKETING MASTERY

2020 Oct

ERA TRAINING

2020 Sep

INSTAGRAM MARKETING

2020 Sep

USM 3 : INSTAGRAM MARKETING

2020 Sep

BE THE ACHIEVER THAT SHINES THROUGH ALL CRISES

2020 Aug

DYNAMIC DIALOGUE

2020 Jul

SUPERCHARGE YOUR CLIENT ENGAGEMENTS WITH THE IERA ROBO ADVISOR 

2020 Jul

ULTIMATE SMART MARKETING

2020 Jun

EFFECTIVE VIDEOS TO BOOST YOUR MARKETING

2020 Jun

ULTIMATE SMART MARKETING

2020 Jun

LANDED MASTERY

2020 Jun

USS 3 : LANDED MASTERY

2020 May

POSITIVE MENTAL ATTITUDE

2020 May

DYNAMIC DIALOGUE WITH THE CBP CONQUERORS

2020 Apr

ULTIMATE MARKET INTELLIGENCE SEMINAR

2020 Apr

ULTIMATE MARKET INTELLIGENCE SEMINAR | COVID-19 GREAT LOCKDOWN - MARCUS CHU, COO

2020 Apr

[UCS] TEA TALK SERIES | 29 APRIL 2020 | 5-6PM | BY GARY LAU

2020 Apr

EMAIL MARKETING SEMINAR

2020 Apr

EMAIL MARKETING SEMINAR | EMAIL MARKETING FOR REAL ESTATE BY EMARSTIY

2020 Apr

UAS | HOW CAN SALESPERSON MANAGE COVID-19 STRESS EFFECTIVELY - BEN PEH

2020 Apr

ULTIMATE AGENT SEMINAR

2020 Apr

UAS | MY JOURNEY IN REAL ESTATE - JACK CHUA, CEO

2020 Apr

ULTIMATE AGENT SEMINAR

2020 Apr

P311S0736 - FINANCIAL CALCULATIONS & TAX PLANNING FOR DECOUPLING - ONLINE - ZOOM

2020 Apr

P311S0805 - FINANCIAL CALCULATIONS FOR RESALE PRIVATE RESIDENTIAL PROPERTIES - ONLINE - ZOOM

2020 Mar

ERAPRO TRAINING AT APAC CENTRE

2019 Nov

WEBSITE MARKETING SEMINAR

2019 Nov

UAS: 5 GOLDEN ASSET PROGRESSION ADVICES FOR SENIORS AFTER 55

2019 Nov

ONE PEARL BANK 27/11/19 - CONSUMER SEMINAR

2019 Oct

FB AUDIENCE CUSTOMISATION & CONTENT HACKER

2019 Oct

INSTAGRAM MARKETING

2019 Sep

TREASURE AT TAMPINES: 5 MUST-KNOW IMPACT BY SYFIQ FOCUS

2019 Aug

C2:L1 - (C2L2S0736) FINANCIAL CALCULATIONS & TAX PLANNING FOR DECOUPLING

2019 Aug

C3:L1 - (C3L1S0507) EXCLUSIVE ESTATE AGENCY AGREEMENT PRESENTATION 101

2019 Jul

THE ART OF REMITTING OVERSEAS FUNDS INTO SINGAPORE

2019 May

ESTATE PLANNING IN PORTFOLIO ADVISORY

2019 Apr

ULTIMATE REALTORPRENEUR TRAINING COURSE - FULL HOUSE!

2019 Apr

3X SPH BUNDLED DEAL FOR IDEAL HOMES FEATURE - AGENT ONLY PAYS $400. ERA REIMBURSES $100 AFTERWARDS.

2019 Apr

ASSETS PROGRESSION MASTERY

2019 Apr

ULTIMATE MARKET INTELLIGENCE SEMINAR

2019 Apr

CHINESE SEIMINAR

2019 Mar

EAST PROJECTS BUS TOUR

2019 Mar

EAST PROJECTS BUS TOUR

2019 Feb

2019 ASIA PACIFIC BUSINESS CONFERENCE DINNER

2019 Feb

ULTIMATE MARKET INTELLIGENCE SEMINAR

2018 Oct

ULTIMATE MARKET INTELLIGENCE SEMINAR

2018 Jul

C3:L1 - (C3L1S0574) 4PS OF PROPERTY MARKETING - PRACTICAL TIPS AND EFFECTIVE STRATEGIES

2018 Jul

C1:L1 - (C1L1S0020) UNDERSTANDING AND APPLYING THE CODE OF ETHICS AND PROFESSIONAL CLIENT CARE

2018 Jun

REIGNING IN PROPERTY MARKET

2018 Jun

ULTIMATE LISTING PRESENTATION MASTERY

2018 May

Q2’18 CAREER ADVANCEMENT DAY

2018 Apr

MASTERCLASS

2018 Feb

ERA APBC 2018

2017 Oct

SINGAPORE REAL ESTATE AGENT SUMMIT

2017 Sep

2017 SERVICE EXCELLENCE

2017 Aug

2017 ERA Q3 CONFERENCE

2017 Aug

Q3' 17 CAREER ADVANCEMENT DAY

2017 Aug

Q3'17 CAREER ADVANCEMENT DAY

2017 Mar

2017 ERA AND UOB MOVIE INVITATION

2017 Feb

2017 ERA ASIA PACIFIC BUSINESS CONFERENCE

2016 Sep

C2:L1 - (C2L1S0069) FUNDAMENTALS OF LANDED PROPERTY

2016 Sep

C1:L1 - (C1L1S0017) PRACTICAL GUIDE TO AVOID MISREPRESENTATION AND NEGLIGENCE

2016 Aug

2016 Q3 CONFERENCE

2016 Apr

QUARTERLY HOME OF THE ELITES

2016 Apr

2016 ERA CAREER ADVANCEMENT DAY

2016 Jan

2015 ANNUAL HOME OF THE ELITES AD

2015 Oct

Q3 2015 ERA HOME OF THE ELITES STRAITS TIMES ADVERTISING CAMPAIGN

2015 Sep

SRX TECHNOLOGY TRAINING - ADVANCED

2015 Sep

C2:L1 - (C2L1S0091) HDB RESALE POLICIES AND PROCEDURES AFFECTING SELLERS

2014 Nov

MANAGER'S DAY

2014 Sep

KEO TALK SEMINAR

2013 Nov

THRIVE | HARNESSING THE POWER OF REAL ESTATE ONLINE MARKETING MASTERY

2013 Sep

POWER MONDAY | BREAKTHROUGH IN REAL ESTATE INVESTMENT TO INCREASE NETWORTH & CASH FLOW

2013 Sep

MARKET INTELLIGENCE & ANALYSIS - BEDOK

2013 Sep

ERA CAREER ADVANCEMENT DAY

2012 Sep

PROFIT AND EXCEL IN A NEW MARKET NORM

2012 Apr

TOP ACHIEVERS' CONFERENCE 2012

2011 Nov

TOP 300 ACHIEVERES CONFERENCE

Review SERENE GAN »

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Language Spoken

  • English
  • Mandarin (中文)

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